The way insurance companies work seems to be that if you are on the net and are prepared to shop around then you will get the best price but if you just renew automatically they will screw you! The people who do not compare the market are paying for the cheaper prices that surfers are able to access. This lead me to another question.
'Who are our customers?'
Those of us who write are read by a range of people but I would argue that those with the most leisure time are probably the older end of the population and are potentially a good market for our wares. They are probably part of the huge group, around 7.5 million in the UK, who have no interest, desire or intention of using the internet. I wonder how this is reflected in other countries?
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