Saturday, 14 December 2013

Writing - James Bond's health risk! Marketing!



Ian Fleming - creator of Bond

Ian Fleming would be spinning in his grave if he read the piece about the health risks that James Bond was putting his life through with his smoking and drinking. The information was compiled by Doctors in and around Derby and Nottingham, in their spare time. They sat down with notebook and pencil and logged every drink and cigarette over an 88 day period!

Excluding the 36 days Bond was in prison, hospital or rehab, the spy downed 1,150 units of alcohol in 88 days.
It works out at 92 units a week - about five vodka martinis a day and four times the recommended maximum intake for men in the UK.
The doctors' report in the festive edition of the British Medical Journal concluded: "Although we appreciate the societal pressures to consume alcohol when working with international terrorists and high stakes gamblers, we would advise Bond to be referred for further assessment of his alcohol intake."
Patrick Davies, a consultant in paediatric intensive care at Nottingham University Hospitals, told the BBC: "You wouldn't want this person defusing a nuclear bomb.
"He's a very glamorous person, he gets all the girls and that's totally incompatible with the lifestyle of an alcoholic, which he is."
He said Bond would be classified in the "top whack" of problem drinkers and would be at high risk of liver damage, an early death and impotence. 

So he was practising safe sex after all!!

Steele

When I created Steele it wasn't in the mode of James Bond although there are similarities. It would be fascinating for the character to be examined but it's all academic really. I'm sure Fleming would say that they can analyse Bond all they like but his behaviours' will never change and that is also true of Patrick Steele. 
It does seem a bit of a waste of time as such characters are created for the reader to enjoy as doing things they will never achieve, not to emulate.


The Lawson Case

Nigella Lawson and her ex-husband, Charles Saatchi, are suing a couple of personal assistants for fraud. The sisters have spent a fortune on credit cards supplied to them by Ms Lawson. As they used them one must assume that they had access to pin  numbers. As an ex- bank worker, if you give someone your pin number, the bank cannot be liable for what is spent on the card! Ipso facto - no fraud.
On top of this the Prime Minister, David Cameron, has publicly come out and said that he is firmly in Miss Lawson's camp. The judge was forced to ask the jury to ignore the Prime Ministers comments!
Finally, in this messy case, it seems that in an effort to increase the popularity of her ex-husband's latest book, she sent out her personal assistants to buy up copies from bookshops round London. An interesting marketing strategy that not all of us can afford!

Isn't this, along with the phone-hacking case, charities investing in the purchasing of weapons and tobacco, yet more evidence of the corruption of the ruling classes?

God Bless